A Smarter Approach to Product

Heap offers a smarter way to build digital products. With comprehensive data collection and structured processes, Heap helps Product Managers understand their users, make data-driven decisions, and craft delightful digital experiences.

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Over 6,000 companies build better products with Heap

Measure Everything, All The Time

Measure everything

Heap gives you a complete dataset of every interaction with your product. Every click. Every tap. Every swipe. There’s no code to implement, and no need to decide in advance what to track.

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Data for Hard Product Decisions

data for decisions


Data is worthless if it doesn’t help you make better decisions. Heap was built to answer the hard questions: What to build? How are people using our features? How to measure impact?

Heap tells you how people use your product. Where users get stuck. What features they love. What features they don’t.

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Improve the Customer Journey (AARRR)

improve AARRR


Heap helps you improve every part of the customer journey: activation, acquisition, retention, revenue, and referral

  • Quickly get users to your “Aha” moments
  • Analyze funnels to reduce moments of friction
  • Improve Conversion Rate Optimization (CRO) across your user base
  • Segment users by behavior to personalize their experience

The era of track(‘event’) is over

For years, analytics vendors required writing track(‘event’) for each interaction. Heap eliminates this requirement, autocapturing a complete customer dataset and letting you model it any way you need

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Mobile + Web

Heap automatically merges web and mobile visits into a single user identity. No more manually assembling information.

Robust integrations

Import data from tools like Salesforce, Marketo, Mailchimp, and Optimizely. Then combine it with Heap data and easily output—via managed ELT—to Snowflake, BigQuery, or other data warehouses.

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Getting started is easy

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