A Smarter Approach to Product

Heap is an analytics platform that helps product, marketing, and customer success teams craft exceptional digital experiences that convert and retain users.

We give you all customer data—automatically—and the tools to turn that data into action.

Get Demo

Over 6,000 companies build better products with Heap

Measure Everything, All The Time

Measure everything

Heap gives you a complete dataset of every interaction with your product. Every click. Every tap. Every swipe. There’s no code to implement, and no need to decide in advance what to track.

Learn more about Autocapture

Improve the Customer Journey

Conversion, Retention, and more


Heap helps you improve every part of the customer journey: activation, acquisition, retention, revenue, and referral.

Use data to increase conversion and grow lifetime value.

  • Quickly get users to your “Aha” moments
  • Analyze funnels to reduce moments of friction
  • Improve Conversion Rate Optimization (CRO) across your user base
  • Segment users by behavior to personalize their experience

Data for Hard Product Decisions

data for decisions


Data is worthless if it doesn’t help you make better decisions. Heap was built to answer the hard questions: What to build? How are people using our features? How to measure impact?

Heap tells you how people use your product. Where users get stuck. What features they love. What features they don’t.

Then we help you turn those insights into action.

Learn more about Product Analytics

The era of track(‘event’) is over

For years, analytics vendors required writing track(‘event’) for each interaction. Heap eliminates this requirement, autocapturing a complete customer dataset and letting you model it any way you need

Learn about Autocapture

Mobile + Web

Heap automatically merges web and mobile visits into a single user identity. No more manually assembling information.

Robust integrations

Import data from tools like Salesforce, Marketo, Mailchimp, and Optimizely. Then combine it with Heap data and easily output—via managed ELT—to Snowflake, BigQuery, or other data warehouses.

Learn about Heap Connect

The Heap Guide to Conversion Rate Optimization

Latest ebook

Conversion rate optimization (CRO) takes creativity and diligence. But there is—absolutely—a systematic way to do it right. And we’re thrilled to share it with you!

Enter The Heap Guide to Conversion Rate Optimization (CRO). In it we gather learnings from many years of helping customers to lay out a systematic, repeatable approach to improving conversion, in all verticals.

Download the ebook

Getting started is easy

Interested in a demo of Heap’s Product Analytics platform?
We’d love to chat with you!

Get demo